Hello Alice is a cotton fabric collection designed by Sarah Watts, for Ruby Star Society, from Moda Fabrics.
"In Hello Alice you’ll find all the makings of a tea party, stacks of pages and books, fields of chatty flowers, and hares running out of time. If you look closely you’ll see a few surprises too!
Sarah aimed to highlight all of the whimsical nature of the story while giving it her own narrative twist. Hello Alice also features a more vibrant and modern color palette that fits right in with Ruby Star Society." - from Moda Piece Issue 67
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